Code of Conduct

WEEE Information

Disposal of Waste Electrical and Electronic Equipment (WEEE), Waste Batteries and Waste Packaging

Remove batteries at end of product life and dispose of immediately in accordance with local legislation.

These symbols are known as the ‘crossed-out wheelie bin symbols’. When these symbols are marked on product/batteries, it means that the product/batteries should not be disposed of with general household waste. Only discard electronic/battery items in separate collection schemes which cater for the recovery and recycling of materials contained within. Your co-operation in ensuring the separate collection and recycling of your waste equipment at the time of disposal will help conserve natural resources and ensure that it is recycled in a manner that protects human health and the environment. For your nearest disposal facility please contact your local authority or the retailer from where you purchased ILLOOMS^®.

Modern Slavery Act Transparency Statement

This statement is made pursuant to the requirements of Section 54 of the Modern Slavery Act 2015 on behalf of ILLOOM BALLOON LIMITED (‘IBL’) and its parent company SEATRIEVER INTERNATIONAL HOLDINGS LIMITED (‘SEATRIEVER’).

We are a rapidly growing, innovative and entrepreneurial consumer goods business with offices in Cheshire and China. Our award-winning business was founded in 2006 following a successful pitch on UK tv show Dragons Den by our CEO, James Halliburton. We operate around the world and we pride ourselves on our reputation for acting fairly and ethically wherever we do business. Our reputation is built on our values as a company, the values of our employees and our collective commitment to acting with integrity throughout our organisation. IBL does not tolerate any form of slavery, human trafficking or other similar work environments or practices and is committed to maintaining and improving the processes it has in place to help ensure that these abuses do not occur either in its own operations or those of its suppliers.

The following statement reflects the activities and efforts undertaken to achieve this during the year ending 5^th April 2024.

We are fully committed to combatting slavery and human trafficking.

Our business and supply chains

The companies conducting business within the United Kingdom that are part of the SEATRIEVER group of companies are engaged in a range of activities, including, among other things: the production, promotion and distribution of consumer goods products.

These businesses necessarily have supply chains that are highly varied in terms of types of supply and their locations, as well as the potential risks associated with possible labour-related abuses in each supply chain. We therefore focus our efforts on preventing abuses in such supply chains according to the differing levels of risk.

Our supply chain consists of multiple active suppliers, distributors and agents around the world. This supply chain is managed by our UK Head Office. We develop and implement best-fit strategies for each category to deliver maximum value from the supply base in the areas of cost and risk management, sustainability, innovation, and growth.

Our relevant practices and policies

IBL is committed to fostering safe, inclusive and respectful workplaces. In support of this commitment, our Employee Handbook includes an expectation of respect for all employees and sub-contractors.

This includes a whistleblowing policy for employees and other people with relevant information to share. Employees have a right and the responsibility, if they see or suspect a violation of the appropriate standards or any company policies to alert their HR department.

In addition, our HR team strives to ensure compliance by all parts of our businesses with applicable employment law in the working conditions of employees, and those workers within third party companies providing us with various services. In our agreements with third parties, we require that they also comply with applicable laws.

Our policy on slavery and human trafficking:

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business.

Our due diligence processes

Our Code of Conduct prohibits all forms of forced labour, including slavery and human trafficking and includes specific provisions on involuntary labour that prohibit the use of forced or involuntary labour — whether prison, bonded, indentured or otherwise — in the production of IBL products.

Our Code of Conduct also includes provisions on coercion and harassment that prohibit the use of corporal punishment, threats of violence or other forms of physical, sexual, psychological or verbal harassment or abuse against employees, as well as provisions prohibiting child labour.

Employees

As part of the sustainability processes already in place, our HR team ensure on an annual basis that

Recruitment systems are in place to prevent forced labour
No companies have been convicted for the use of forced or bonded labour
Processes are in place for employees to report any concerns on human rights
Forced labour is defined as all work and service which is extracted from any person under the menace of any penalty and for which the said person has not offered her/himself voluntarily.

Training

As part of our induction programme, and on a regular basis throughout his or her period of employment, each employee is trained in our Standards of Business Conduct and the requirements those standards impose in respect of behaviour in the workplace.

James Halliburton

CEO

Statement of Ethics

SEATRIEVER INTERNATIONAL HOLDINGS LIMITED with its subsidiaries such as ILLOOM BALLOON LIMITED, is a rapidly growing, innovative and entrepreneurial consumer goods business with offices in Cheshire, China and the USA. Our award-winning business was founded in 2006 following a successful pitch on UK tv show Dragons Den by our CEO, James Halliburton. We operate around the world and we pride ourselves on our reputation for acting fairly and ethically wherever we do business. Our reputation is built on our values as a company, the values of our employees and our collective commitment to acting with integrity throughout our organisation.

SEATRIEVER and I condemn corruption in all its forms and we will not tolerate it in our business or in those we do business with. From the confines of our working environments, it is sometimes difficult to grasp the scale of the damage that bribery does to societies. It is not a victimless crime; far from it:

“Corruption … undermines democracy and the rule of law, leads to violations of human rights, distorts markets, erodes the quality of life and allows organised crime, terrorism and other threats to human security to flourish. This evil phenomenon is found in all countries – big and small, rich and poor…corruption hurts the poor disproportionately by diverting funds intended for development, undermining a government’s ability to provide basic services, feeding inequality and injustice and discouraging foreign aid and investment. Corruption is a key element in economic under-performance and a major obstacle to poverty alleviation and development.” (Kofi Annan, former UN Secretary General)

Our Code of Conduct sets out in detail how you should behave and what you should do if you are confronted with corruption. I expect that all of you will embrace the Code and its values and use them in all aspects of your day-to-day work.

The Code is for your benefit as much as for SEATRIEVER’s. If convicted of a bribery offence, SEATRIEVER might get a significant fine and suffer lasting reputational damage. If you are convicted of a bribery offence, you could face up to ten years in prison. The potential harm done by bribery, both to SEATRIEVER and to you, is long term and hugely outweighs any potential short term gain. Bribery is just not worth the risk.

If you have any doubts about anything at all, refer to the Code of Conduct or you can speak to Andrew Vickerstaff in complete confidence. I am committed to eradicating corruption and I will stand by you in acting ethically.

Remember, take the RIGHT approach, and we can eradicate corruption together:

Responsibility. You are responsible for your actions. If you break the law, you will have to face the consequences – which could mean a fine, imprisonment, or both.
Integrity. Don’t compromise your integrity. If you think something is wrong, ALWAYS report it. If you aren’t sure, consult the Code of Conduct. Don’t ever let yourself be forced into doing something you know or suspect is wrong.
Genuineness. Always pay genuine prices for genuine goods and services. Never pay over the odds. Agents who ask for especially large fees or commissions may do so in order to pay bribes on your behalf. If this happens, you will be responsible. Excessive payments are obvious and will always be uncovered.
Honesty. Act honestly and in good faith at all times and in all aspects of your work.
Transparency. Keep accurate records (including all invoices and receipts) of everything that you do, especially in relation to the payments you make and what they are for. Full and accurate records demonstrate complete transparency and that you have nothing to hide.

Don’t bribe. Do the RIGHT thing.

Signed by the CEO, James Halliburton

SEATRIVER INTERNATIONAL HOLDINGS LIMITED

SEATRIEVER INTERNATIONAL HOLDINGS LIMITED with its subsidiaries such as Illoom Balloon Limited, is a rapidly growing, innovative and entrepreneurial consumer goods business with offices in Cheshire, China and the USA. Our award-winning business was founded in 2006 following a successful pitch on UK TV show Dragons Den by our CEO, James Halliburton. We operate around the world and we pride ourselves on our reputation for acting fairly and ethically wherever we do business. Our reputation is built on our values as a company, the values of our employees and our collective commitment to acting with integrity throughout our organisation.

OUR VALUES – People are our most important asset. We value:

Trust and mutual respect
Integrity and professionalism
Teamwork and mutual support
Open communication
Initiative and creativity
Passion and resilience
Individual and social responsibility

OUR SUPPLIERS – To build strong, mutually beneficial relationships based on trust, co-operation, innovation and sustainability.

We will achieve success by:

Ensuring that all our actions add value and make our Company sustainable
Following the highest standards of social responsibility in everything we do
Developing the potential, motivation and commitment of every individual
Staying ahead by constantly developing innovative products and applications
Making decisions based on data, facts and analysis, working closely with operations, development and commercial teams
Achieving defined quality standards to satisfy all our customers

Why the code matters:

Ethical behaviour is the key to sustaining our reputation and ensuring the financial success of our business and is the foundation of our compliance with laws and Group policies. Our aim is to avoid any situation where our actions undermine our reputation or contravene public standards.

In doing so we will avoid costly fines and even more costly breaches of trust. In short, ethical behaviour is a vital part of our future as a successful company.

This document sets out the high standard of behaviour we expect from ourselves and from others. We want to be the best business we can possibly be, which means going above and beyond the minimum legal requirements to really set us apart.

Complying with the Code is not voluntary; everyone at every level must take its message to heart. Similarly, any breaches of the Code will not be tolerated and may lead to disciplinary action, dismissal and in the very worst cases, criminal prosecution leading to a fine or even imprisonment.

Finally, this Code establishes the minimum standards of behaviour we expect in all our operations around the world.

Behaviour

As a company, we are committed to:

complying with the laws of the countries in which we work
respecting the traditions and cultures of the countries in which we work, while making sure we give priority to our own higher standard of behaviour
understanding and implementing the Group’s internal policies, procedures and guidelines that relate to our areas of responsibility
making every business transaction with customers, suppliers and other partners even-handed and honest.
Commercial interests must never influence our ethical behaviour.

Health and Safety

We aim to provide a clean, healthy and safe working environment that reflects best practice in our industry. We can all play our part in achieving this by ensuring we report all incidents. We believe all accidents can be prevented. That starts with taking all reasonable precautions to avoid injuring ourselves, our colleagues and members of the public.

Human Rights

We take our corporate social responsibilities seriously and are committed to supporting internationally agreed human rights. Any human rights concern you raise will be treated in the utmost confidence.

We only work with suppliers who share our beliefs. Before doing business with new partners we undertake a full review of their ethics, business practices and human rights standards.

Our commitment to human rights and employee standards guarantees you the treatment you have every right to expect. The result strengthens our business by creating a more effective, motivated and committed workforce.

Environment

We care about the environment and where possible, attempt to integrate sustainability considerations into our business decisions. As a minimum, we comply with all relevant country-specific laws and regulations. Where relevant we take additional internal steps to meet our sustainability objectives, protect the environment and reduce any impact.

Employment rights

We believe that promoting a diverse workforce where everyone is treated equally can only strengthen our Company. Consequently, we are committed to eliminating work-related discrimination on the basis of:

Race
Colour
Creed
Nationality
Age
Marital/partnership status
Pregnancy and maternity
Gender
Gender reassignment
Sexual orientation
Religion or other beliefs

We will:

provide a safe and healthy working environment by minimizing the causes of hazards
comply with the laws and regulations relating to employment in every country in which we operate
offer pay and employment terms of at least the legal or national industry minimum standard
comply with national employment law on working hours, and not require employees to work excessive standard hours on a regular basis
not engage or support forced labour. We won’t employ young people under the age of 15, or older if defined by law
ensure that recruitment is based purely on ability, creating a diverse workforce that reflects our international structure and the variety of the communities in which we operate
implement regular employee consultation and communication on each site to meet the specific needs of the business and its employees
provide learning and development resources so that employees can work safely and reach their full potential
respect the rights of employees to join, or not to join, a trade union of their choice. We will also provide facilities that enable recognized employee representatives to carry out their roles effectively, including collective bargaining in accordance with arrangements in each country. If country legislation or collective agreements go above our minimum standard, we will follow these
communicate with employees in an open and honest way. We do not tolerate abuse, harassment or intimidation under any circumstances. We also guarantee you can raise any concerns you have without fear of retaliation.

Freedom of Association and Right to Collective Bargaining

We recognise and respect the right of employees to full freedom of association and collective bargaining.

We respect the rights of employees to engage in lawful activities related to forming, joining, or assisting a workers’ organization, or to refrain from doing the same, and will not discriminate or punish workers for exercising these rights.

We implement collective bargaining agreements where they exist. Where necessary, we negotiate with lawfully established workers’ organizations and/or duly selected representatives in good faith and with the best efforts to reach a collective bargaining agreement.

Money Laundering Prevention

We are committed to comply fully with all money laundering legislation globally.

Anti-Bribery and Corruption

We comply with all anti-bribery regulations around the world. While we acknowledge the temptation to achieve short-term success through bribery and corruption we never put the financial success of our business above our commitment to ethics and legal behaviour. Therefore, we never accept, request or give bribes under any circumstances.

Gifts and Hospitality

Remember that you are acting on behalf of the Group when building relationships with customers, suppliers and other business partners. Use your judgment to ensure you are never influenced or offered a personal advantage.

We understand that gifts and entertainment may play a role in building relationships. However, we must only offer or accept gifts if there is no improper intent and we must remember that gifts and hospitality can easily be perceived as a bribe regardless of their value. Our Gifts and Hospitality policy rules out:

Anything intended to influence our professional objectivity
Anything that might embarrass the recipient or the Company
Anything in bad taste or sexually orientated
Anything that the recipient may not accept under local law, their Company policy, or their ethics code
Cash or cash equivalent as a gift

Our position is simple: we must not give or accept gifts or hospitality that could be construed as a bribe, kickback or payoff. We encourage our customers, suppliers and other business partners to adopt principles similar to these.

Conflict of Interest

We are all responsible for acting in the best interests of the Group, therefore it is essential we avoid any conflicts of interest that may damage the business.

We never allow interests, activities or investments to affect our performance or judgment.

We must never hold any direct or indirect financial interest in, make any loan to, or derive any benefit from a competitor, customer or supplier unless the interest is disclosed in writing to the head of the relevant business unit who judges that the interest does not present a material conflict or appearance of conflict. It is essential any such decision is recorded in writing.

Employees are free to participate in civic, charitable, political or professional activities provided these activities do not interfere with their business duties.

Competition Compliance

Competition is an integral part of doing business. However, it is essential we maintain the highest possible standards of integrity. Everyone must comply with the competition laws, and practice the highest standard of behaviour, in every country in which we operate. Our ethical conduct should never be compromised; even to win a contract, meet sales targets or to keep a customer. If you do breach competition and anti-trust laws you could face severe penalties, including large fines and prison sentences.

Competition Law is international and applies in every country and jurisdiction. Compromising our ethics to win a contract is absolutely forbidden, while breaching competition and antitrust laws can have severe legal penalties, including large fines and prison sentences.

Internal Communications

We are committed to open, honest and timely communications to create an inclusive and supportive work place where everyone can reach their full potential.

Accuracy and Integrity of Group Records

We are committed to producing accurate and transparent accounting records that accurately represent the financial position and operating results of each Group company.

We will:

ensure the Group’s financial records accurately reflect all transactions
never engage in any conduct, or make any arrangement, that results in a false or artificial entry in any Group record, including employee expense reports
never make payments on behalf of the Group that may be used for a purpose other than as described in the supporting documents
never establish an undisclosed or unrecorded fund or asset for any purpose. The Group will record and report all transactions, including those where payment is made in cash
make sure the Group never knowingly evades tax obligations. All taxable benefits to which employees are entitled, or which employees obtain, will be listed and declared for tax purposes
make sure all Group records are protected and retained in accordance with Group policy and the law

Protecting Confidential Personal Information

We make sure all personal data is managed in a legal, secure, effective and confidential manner.

That means all personal data must be obtained and processed lawfully and stored securely, whether in manual or digital form. It should be accessible by a strictly limited number of people who have a legitimate reason to see the data, and controlled by appropriate security measures. We also undertake to update such data as circumstances change and dispose of data when it is no longer needed.

If you are responsible for managing or using information systems that hold personal data, you must abide by relevant local laws. You must also ensure that personal data is kept confidential, processed in a secure manner and is used only for its intended purposes.

Quality & Safety

What you see is not always what you get. Infringing LED balloon products are rarely safety tested and are usually of substantially inferior quality. They may easily become faulty or even cause significant injury. Button cell batteries are often easily accessible and pose a significant danger to children if ingested. When combined with saliva, the electrical current from the battery produces caustic soda that burns through the throat or stomach and can cause further damage to other internal organs.

We take consumer safety extremely seriously and it is our policy to investigate all information we receive about such products. We have a full-time team that is dedicated to protecting the illooms^® brand and our customers.

From the moment illooms^® were launched health & safety has been paramount. We have spent many years perfecting and protecting the design to ensure that our products continue to surpass all global health & safety standards and offer an unrivalled and leading-edge product. No part has been overlooked.

All illooms^® products meet or exceed all relevant international toy safety standards and we have developed several safety features which are unique to illooms^®:

Flashing LED’s have been independently tested to ensure they do not fall within the common trigger frequencies associated with photosensitive epileptic episodes.

The illooms^® logo is the consumers’ guarantee that they have bought a genuine illooms^® product which has passed rigorous safety checks by not only our in-house QC teams but also independent accredited test laboratories specialising in toy safety. Selling non-complaint LED balloons could result in a fine or imprisonment. Be compliant – sell illooms^®.

Don’t take our word for it – please watch the episode on BBC1’s Fake Britain, that highlights these dangers.

How can you help illooms^®?

illooms^® urge all customers, retailers, wholesalers and distributors to help us act to prevent such unlawful activity. Should you have any information relating to infringing light up balloon products, please do not hesitate to contact us. All information provided will be treated in the strictest confidence.

You can contact us with any useful information you may have at info@illooms.com.

Mail:

Legal Department

Seatriever International Holdings Limited

26 Cheshire Business Park

Lostock Gralam

Northwich, CW9 7UA

UK

Don’t buy fake led balloons, buy illooms^® – it’s simply not worth the risk.

Website Acceptable Use Policy

PLEASE READ THE TERMS OF THIS POLICY CAREFULLY BEFORE USING THE SITE

What’s in These Terms?

This acceptable use policy sets out the content standards that apply when you upload content to our site, make contact with other users on our site, link to our site, or interact with our site in any other way.

Who we are and how to Contact Us

www.illooms.com is a site operated by Illoom Balloon Limited (”We”). We are registered in England and Wales under company number 05936430 and have our registered office at Cheshire Business Park Cheshire Avenue, Lostock Gralam, Northwich, Cheshire, CW9 7UA.

Our parent company is Seatriever International Holdings Limited, company number 04668605. Our VAT number is 974896640.

We are a limited company.

To contact us, please telephone us on 01565 881050 or contact our sales team on sales@illooms.com?

By Using our Site you Accept These Terms and Conditions

By using our site, you confirm that you accept the terms of this policy and that you agree to comply with them.

If you do not agree to these terms, you must not use our site.

We recommend that you print a copy of these terms for future reference.

There are Other Terms that may Apply to You

Our Terms of website use also apply to your use of our site.

We may make Changes to the Terms of this Policy

We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time. These terms were most recently updated on 28^th May 2019.

Prohibited Uses

You may use our site only for lawful purposes. You may not use our site:

In any way that breaches any applicable local, national or international law or regulation.
In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
For the purpose of harming or attempting to harm minors in any way.
To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards.
To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use.
Not to access without authority, interfere with, damage or disrupt:
- any part of our site;
- any equipment or network on which our site is stored;
- any software used in the provision of our site; or
- any equipment or network or software owned or used by any third party.

Interactive Services

We may from time to time provide interactive services on our site, including, without limitation:

Chat rooms.
Bulletin boards.
Upload your photos feature.

Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

Content Standards

These content standards apply to any and all material which you contribute to our site (Contribution), and to any interactive services associated with it.

The Content Standards must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole.

SEATRIEVER AND ILLOOM will determine, in its discretion, whether a Contribution breaches the Content Standards.

A Contribution must:

Be accurate (where it states facts).
Be genuinely held (where it states opinions).
Comply with the law applicable in England and Wales and in any country from which it is posted.

A Contribution must not:

Be defamatory of any person.
Be obscene, offensive, hateful or inflammatory.
Promote sexually explicit material.
Promote violence.
Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
Infringe any copyright, database right or trade mark of any other person.
Be likely to deceive any person.
Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
Promote any illegal activity.
Be in contempt of court.
Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.
Be likely to harass, upset, embarrass, alarm or annoy any other person.
Impersonate any person, or misrepresent your identity or affiliation with any person.
Give the impression that the Contribution emanates from SEATRIEVER or ILLOOM, if this is not the case.
Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism.
Contain any advertising or promote any services or web links to other sites.

Breach of this Policy

When we consider that a breach of this acceptable use policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the terms of use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

Immediate, temporary or permanent withdrawal of your right to use our site.
Immediate, temporary or permanent removal of any Contribution uploaded by you to our site.
Issue of a warning to you.
Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
Further legal action against you.
Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law.

We exclude our liability for all action we may take in response to breaches of this acceptable use policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

Which Country’s Laws Apply to any Disputes?

If you are a consumer, please note that the terms of this policy, its subject matter and its formation are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, the terms of this policy, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Privacy Policy

Illoom Balloon Limited (”We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.illooms.com you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is SEATRIEVER INTERNATIONAL HOLDINGS LIMITED of Cheshire Business Park Cheshire Avenue, Lostock Gralam, Cheshire, England CW9 7UA.

Information we Collect from You

We will collect and process the following data about you:

Information you give us. This is information about you that you give us by filling in forms on our site www.illooms.com (our site) or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our site, subscribe to any service, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, personal description and photograph.
Information we collect about you. With regard to each of your visits to our site we will automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.
Information we receive from other sources. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Uses Made of the Information

We use information held about you in the following ways:

Information you give to us. We will use this information:
- to provide you with the information, products and services that you request from us;
- to provide you with information about other goods and services we offer that are similar to those that you have enquired about;
- to notify you about changes to our service;
- to ensure that content from our site is presented in the most effective manner for you and for your computer.
Information we collect about you. We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
- to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your Information

You agree that we have the right to share your personal information with:

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
Selected third parties including:
- business partners, suppliers and sub-contractors for the performance of any contract we enter into with them you;
- analytics and search engine providers that assist us in the improvement and optimisation of our site;

We will disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
If SEATRIEVER INTERNATIONAL HOLDINGS LIMITED or ILLOOM BALLOON LIMITED or substantially all of either of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use; or to protect the rights, property, or safety of SEATRIEVER INTERNATIONAL HOLDINGS LIMITED or ILLOOM BALLOON LIMITED, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we Store your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (”EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at DPO@seatriever.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our Privacy Policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to DPO@seatriever.com.