Stop press: Balloons in Fashion

Balloons on trend at London Fashion Week

London Fashion Week, the ultimate fashion festival, wrapped on Tuesday and one trend in particular leaped off the catwalks.

Whilst balloons are always on trend as far as we’re concerned, it was great to see them feature at such a high profile event. York-based Matty Bovan held his first solo show at London Fashion Week and used flamboyant balloon headdresses to accessorize his collection. This look is our favorite:

Click here to see details on Matty Bovan:


Anya Hindmarch sends love letter to London

Whilst Anya Hindmarch didn’t stage a show this year, she also used balloons to make a statement. On Valentine’s Day the designer placed giant helium-filled ‘chubby hearts’ around the capital’s famous landmarks. The balloons were an open love letter to London.


National Burgun-Day at illooms

Finally, to prove how on trend the folks at illooms are we’ve declared burgundy to be the color of the season and have chosen to celebrate it today. Take a look at the photo we took in the office on National Burgun-Day!


What do you think?

What do you think? Are balloon head-dresses the future? Also, what do you think of National Burgun-Day?

We’d love to know your thoughts in the comments below. If you fancy making your own illooms inspired costume, then please upload the results via our Upload Your Photos page as we’d love to see the results.